Done-For-You / Done-With-You Execution
This is Not Consulting, This is Advisory and Execution for Founder-Led and Family Businesses That are Stuck.
We work with owners and family-run companies ($5MM–$50MM) who have built real businesses, but are now TOO tied to them.
See How Advisory for Equity WorksA Quick Overview Before You Decide
What Really is Advisory for Equity?
Advisory for Equity is not consulting, coaching, or advice from the sidelines. It’s a long-term partnership model designed for founders who have already built real businesses but are now carrying too much of the weight themselves.
In this model, we advise at the owner level and stay involved inside the business until execution improves, accountability is clear, and progress shows up operationally and financially.
In the right situations, that involvement is aligned through shared equity (ONLY in the value we create). Usually, it’s a 20/80 share. 20 for us, 80 for the owners, based only on the value we helped to create.
This model exists because advice alone doesn’t fix bottlenecks.
Execution does.
Who This Is Designed For
Cash flow pressure becomes constant, even when revenue looks healthy. Team and culture issues take more energy than they should. Operations feel inefficient or unclear. Sales and profit exist, but they are not always repeatable or predictable.
What once felt like momentum now feels like weight.
If this feels familiar, you are not broken. The business simply outgrew the way it was originally built, and it now requires structure, execution, and leadership leverage to move forward.
We work best with owners, entrepreneurs, and family run businesses that have built something real and lasting.
These are companies doing between $5MM and $100MM in annual revenue, built through relationships, reputation, and long hours. In most cases, the founder/ family is still deeply involved in day to day decisions because the business relies on them to keep it moving.
Over time, that responsibility compounds.
Who This Is Not For
Early-Stage Businesses
- Startups still finding product-market fit
- Founders still validating the business model
- Companies without stable revenue
Advice-Only Engagements
- Coaching or consulting without execution
- Frameworks without accountability
- Short-term or surface-level help
Misaligned Expectations
- Unwillingness to change how decisions are made
- Looking for quick fixes or shortcuts
- Avoiding ownership-level responsibility
What Happens First
Before any equity discussion ever takes place, we start with a private founder conversation.
There is no pitch. There is no obligation. There is no commitment required.
The purpose of this conversation is simple: to determine whether this model even makes sense for your business.
We talk through where you’re stuck, what’s actually holding the company back, and whether owner-level advisory and execution would meaningfully change your situation.
If it’s not a fit, we’ll tell you. If it is, we’ll explain what the next step looks like.
Either way, you leave with clarity.
Continue to Advisory for Equity
Why Equity Is Part of the Model
Traditional advisory models are paid for time or deliverables. Advisory for Equity is aligned around outcomes.
When we have skin in the game, incentives change. Advice becomes ownership-level. Execution becomes non-negotiable.
Equity is not about control.
It’s about alignment, accountability, and shared upside when progress is real.
Not every engagement includes equity. But every engagement is built around long-term results.
Continue When You’re Ready
If this overview resonates and you want to understand the full Advisory for Equity model in detail, the next page walks through how we work, what we value, and what partnership actually looks like.
There’s no pressure to move forward. Only clarity on whether this is the right path.
Explore Advisory for Equity